You have a vision — a legitimate idea worth investing in. Transforming that idea into a successful website and/or web application is best achieved through an established, research-driven process. Our experienced and tested approach begins simply — we listen. By articulating your visioin through a series of of enlightening questions, we'll bring clarity to your idea.
Rather than making assumptions about your business goals, we take an analytical and personal approach to understanding your business, industry, and customers. In fact, through an iteration of gathering information from real customers, we gain insight far superior to statistics alone. Furthermore, we actually become customers of your business and of your competitors. What better way to understand what your customer wants and needs than to be one? Finally, this discovery process wouldn't be complete without a thorough features analysis of your competition.
It's been said that content is king — we disagree. We believe that well organized, relavent content is more accurate. Amoung our greatest assets is the ability to take simple or complex information issues and present them in a logical, easy-to-navigate manner. By spending the appropriate time addressing information design, the final product results in improved communication, fulfills your brand promise, encourages user interaction, and eliminates usability obstacles.
With a clear direction established, our creatives invent graphical concepts with a single perspecive in mind — the customer. Through a collaborative effort potential designs are strategically refined, driven by input from you and real customers resulting in a winning interface. While paying close attention to predetermined milestones, we also recognize that great designs aren't funneled out. They are, however, arrived at through a process of exploration, inspiration, and sleep — yes, the best work comes from fresh, creative people.
Why is so much emphasis placed on the design process, but seaminly little towards development? We'll tell you — it's because websites and/or web applications are about effective communication. Once a purpose and user flow has been defined, constructing neccessary functionality is the fullfillment of the purpose. This is not to say that the production process comes without challenges — it does. However, with clearly defined requirements in place, our talented developers are able to produce semantic, valid, consice, accessible, and standards-based sites using XHTML, CSS, AJAX, and Ruby on Rails.
Having a vested interest in your success, we are not satisfied by merely launching your site. Before handing off a final product, it's essential to prepare for growth, ongoing marketing, continued maintenance, and future improvements. Our approach provides the facts, tools, expertise, and talent that continually delivers a world-class, user-centered site producing ongoing growth — that's our promise to you.
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